Proof, not promises
One case, told honestly.
We would rather show one engagement with real numbers and a clear boundary than a wall of logos. This is the anchor case — named with permission, measured in the CRM, and stated the way we'd want it stated if we were the ones buying.
Case · Custom Crafted Homes
Custom Crafted Homes, Cape Cod
A second-generation building company with third-generation Cape roots. The reputation and the craft were already there. What was missing was a machine converting either into predictable work — so we built the machine.
- $3 million actively working in the CRM — a qualified pipeline the site rebuild and CRM produced together, visible deal by deal, not a vanity dashboard.
- Roughly $1.4M closed through that CRM — including a $1.1M home won on the rendered 3D proposal. One conversation that happens on time can pay for years of systems work.
- Pipeline sourced by a land-buyer letter engine that reaches owners of just-sold vacant land with a letter from the builder himself.
- One email and data system that scrapes metadata for accuracy and geo-fences updates per project. Misspelled leads stopped entering the CRM. Manual data dumps stopped being a job.
The honest boundary on all of it: we built the systems; the company closed the sales. The craft, the estimating, and the handshake were theirs.
The ledger
The numbers, line by line.
Smaller closed projects exist across the engagement; we only claim what the ledger attributes cleanly. The systems were built here; the company closed the sales.